This is a rule of thumb, not a law of physics.
Assuming a 12 Volt system: List all of the appliances or power draws that you expect to use in one day. Find out the amp draw of each one. Estimate the number of hours it will be used per day. For each appliance, amps * hours = amp-hours. Add up all the individual amp-hours for the appliances in one day. That gives you a daily power requirement.
In an average day, you will get about 4 hours of rated solar panel output. Of course this depends on the weather, the angle of your panels, whether you are in Anchorage or Yuma and whether you park under a tree or not. But for sizing a system, Take your daily power requirement in amp-hours, and divide by 4 hours. This gives you amps, and it is the amount of amps that your solar panels should be pushing at their rating.
Solar panels run at about 18 Volts before they are regulated down to the 14 Volts your batteries need to charge. Take the amp calculation above and multiply by 18 Volts to get Watts. This is the Wattage of solar panels that your system needs...BUT WAIT!
There are inefficiencies throughout the system, in particular in charging the batteries. Plus you need to have some extra capacity for cloudy rainy days. Double that number of Watts. Yes, what you just calculated times 2. That is the amount of solar panels that you need to run the list of appliances on a daily basis.
Another rule of thumb is that you need the same amount of battery amp-hours as solar panel Watts.
Or you can start with a 400 Watt system with 400 amp-hours of battery and learn to adjust your power usage so that you don't ever use up more than a quarter of your capacity. Most people can make 400 Watts work, many do well with less.